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Roadmap for the Adriatic-Ionian Region


Europe is the most visited destination in the world. In Europe, tourism represents the third largest socioeconomic activity. The majority of tourists in Europe name “culture” as their main incentive for choosing Europe as destination. Even though cultural tourism has been recognized as a major source of sustainable regional development, few data exist on the implementation of cultural tourism and few information are given on how it is sustainably managed.

This publication provides data and information on the implementation and management of Cultural Routes. The “Roadmap for the Adriatic-Ionian Region” not only provides background information and recommendations for the various stakeholders working in the field of sustainable tourism, cultural cooperation and social participation. It is also meant to support national, regional and local authorities in the Adriatic-Ionian Region in making best use of the Cultural Routes of the Council of Europe to strengthen their regional development. This publication is the first to measure the presence, impact and future of the Cultural Routes in the Adriatic and Ionian Region.

In order to identify macro-regional needs on sustainable cultural tourism as well as transnational cultural cooperation, data of all Cultural Routes crossing the Adriatic and Ionian region concerning activities, members, thematic priorities and geographical coverage have been retrieved and analysed. It serves to strengthen capacities on sustainable cultural tourism in the Adriatic and Ionian Region.  The publication provides for the first time: 

  • An inventory of all Cultural Routes in the macro-region
  • An overview about the implementation of these Cultural Routes
  • A summary of existing studies, reports and recommendations on sustainable and cultural tourism, undertaken by e.g. the European Commission, the Council of Europe, UNWTO, OECD, UNESCO and ICOMOS
  • Recommendations on identified gaps and macro-regional needs
  • A roadmap for the next steps to take to strengthen sustainable cultural tourism in the Adriatic and Ionian Region through the Cultural Routes.

The publication is divided in 3 parts. In the first part an overview of the Cultural Routes of the Council of Europe programme and the Adriatic and Ionian Region macroregional strategy (EUSAIR) is being presented. The second part represents the experts reports on regional development through the Cultural Routes in the Adriatic-Ionian Region based on the 2018 Routes4U meeting for the Adriatic Ionian region. The last part of the publication presents the “Roadmap for Adriatic Ionian Region”.

The following graphs (see Related files) illustrate the number and types of Cultural Routes represented in the Adriatic-Ionian Region, by country and depict the extensive Cultural Routes member’s network.

Read the detailed Report in the Related files.

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Special Service for Strategy, Planning and Evaluation

Related files


Last modification date: 22/6/2020

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