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Contract signed for three flagship project proposal ideas on Sustainable Tourism to be developed under EUSAIR Strategy


The Ministry of Tourism of Croatia, being the coordinator of the Thematic Steering Group 4: Sustainable Tourism in the EUSAIR Strategy has signed a contract with a group of tenderers (Institute for Tourism and WYG Consulting ltd from Zagreb) for the development of three project ideas into mature strategic project proposals embedded in a transnational and cross-sectoral context.

The contract worth HRK 1,526,000 (€ 202,753.88) relates to the development of three projects:

  • CulTourAIR: A project which improves the existing system of cultural tourism statistics in order to facilitate informed decision-making regarding sustainable and responsible management of the entire cultural tourism product in the Adriatic-Ionian region and enables countries of the Adriatic-Ionian region to conduct research and monitor cultural needs, resources, local economies and societies.

  • DES_AIR: Its scope relies in developing human capital through targeted education of the tourism sector for the integrated sustainable management of tourist destinations in the Adriatic-Ionian. Human capital is recognized by EUSAIR as the most valuable form of capital, and  a priority through its 4th Thematic Pillar.

  • Green Mapping:  It aims in supporting the development, market positioning and promotion of tourism activities and destinations in the EUSAIR countries as key components and stakeholders of sustainable tourism development of the Adriatic-Ionian macro-region, and it is a project in line with the EU Green Deal, the European Commission's strategy for the achievement of a sustainable EU economy presented in December last year.

Last modification date: 6/10/2020

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